Search Engine Optimization And Why You Must Use SEO

E-commerce is extremely competitive. You must have the appropriate knowledge and tools to make your site rise above the sites of others. If you aren’t vigilant, then you may lose your ranking, as other sites fight for your spot.

A large number of e-commerce sites nowadays extensively use the term search engine optimization. Search engines are the best tool in recent history for generating site traffic.

The majority of searchers on the Internet only view the initial page of the top ten search results. A barometer of a site’s success in search engine optimization is if you make it on to the first page. Being ranked high gives you a higher percentage of probability in being clicked on. How much business you take in depends on how much traffic your site generates.

It is important to get your ranking to be higher. As mentioned previously, e-commerce sites can rate themselves higher day by day using search engine optimization. Improving your site consistently is very important.

So you need to ask yourself what is search engine optimization and do you need to use it? There is a simple answer to why you need to employ SEO. You must optimize your search engine to be a top site, or at the very least make your site generate more income.

You can benefit from obtaining high traffic on your site through search engine optimization. Hypothetically, let’s consider if only ten or twenty percent of the traffic results in successful sales. When you get a hundred visitors or more a day, you are on the path to good sales. Even if you only get ten or twenty hits a day, you would only get one or two if any at all.

I repeat, what exactly is seach engine optimization and what does it do? Your site can be improved through search engine optimization thereby improving your ranking. Placing your site on the first page will increase the awareness of your site’s existence thus enabling your site to make more money.

Search engine optimization needs a great deal of work to be completely utilized. You may need to change many aspects of your site in order to improve search engine optimization. Lots of information regarding keyword phrases that are well-known in your site’s niche or theme will be included.

Your site should contain the right keyword phrases without becoming overly commercial, even if it means a little rewriting is needed. This includes certain rules and guidelines to follow to make your site’s content applicable as a result of search engine optimization.

You can get link exchanges and page transfers by collaborating with other sites. Inbound and outbound traffic generated by a site is one of the parameters search engines use to determine the ranking of sites.

Useful help can be obtained by searching the internet. There are plenty of resources for suggestions, ideas, and methods. You can improve your search engine results by reading articles relating to this. The more information you have about this, the better off you are. In the end this will help you get the higher rankings for your site you desire. The benefits will be incredible from the time and effort spent.

There are many sites on the internet that can improve your search engine optimization, if you have some money to spend. There are many sites that track keyword phrases that can then be used to improve your site. Good keyword laden content can be generated for your site by quality writers with experience.

Search engine optimization benefits can be shown if you act immediately. Better traffic and business improves the sales of your company and website.

The fundamentals of RSS

The fundamentals of RSS –

What does RSS mean?
No doubt, you’ve come across this little acronym as you’ve browsed the Internet. RSS, or Realy Simple Syndication or Rich Site Summary, means republishing an article that appears on a website or other source.

An RSS is an easy way of letting people know about the latest content on websites. A summary and images of the most recent postings are sometimes present. However, those that furnish only overviews (hence Rich Site Summary) let users scan the article in order to later determine whether they wish to access the original article site. You will often find the title of the update from the source website in the RSS feed. Usually it is also a connection to the website source.

What are the positive aspects of RSS?
RSS provides advantages to readers or users as well as internet publishers.

1. You will receive the most current information.

You will be one of the first to know of site updates, relating to subjects ranging from the weather, the latest music, and software releases, to news in your area or a recent posting on a relatively quiet site.

2. You won’t need to spend as much time searching the net.

Because an RSS feed furnishes an overview of the affiliated article, the user saves time determining which items to give priority as they search online.

3. The user gains the power to subscribe.

Users are provided the liberty of deciding on which sites to subscribe to in their RSS aggregator, as well as the liberty to modify these choices if they choose.

4. It reduces the amount of inbox clutter.

Despite having to provide your email address to gain access to online RSS aggregators, you do not receive RSS updates via your email account.

5. There is no spam involved.

In contrast to email subscriptions, RSS doesn’t utilize your email address to issue alerts, therefore your privacy is protected from spammers.

6. It is very simple to cancel your subscriptions.

In contrast to email subscriptions, where the user is questioned about the reason for unsubscribing, then asked to verify it, you only need to remove the RSS feed from your aggregator.

7. It is a handy way to advertise and sell your products.

Without spam e-mail, users who subscribe to syndicate product websites, receive news on products and services without the website sending spam mail. The website owner, along with the site user, will benefit from this as the advertisements are aimed at those people who are specifically interested in such products or services.

What disadvantages does RSS possess?
The drawbacks of using RSS appear since it is a recent technology with certain user-preference issues.

1. There are users who would rather get updates emailed to them via the RSS feed.

2. Not all RSS feeds contain graphics and images.

For purposes of brevity and easier publication, RSS feeds don’t show pictures from the original site with the update announcement, with the exception of certain online aggregators.

3. The originating site’s identity may be baffling.

It can be difficult to determine what feed a reader is reading, as the feeds don’t include the website name.

4. Publishers can’t determine the number of users with subscriptions to their feed or how often they visit.

Furthermore, they would be unaware of what led users to unsubscribe, and such data could be valuable in making their advertising more effective.

5. RSS feeds form greater traffic and challenges to the server.

The majority of readers would still rather read the entire update and not just a summary, so they visit the site anyway.

6. Many sites do not support RSS, because it is new technology.

How should I begin utilizing RSS?
There are a couple of requirements: an RSS feed and an RSS aggregator or browser. The RSS feed arrives from an online site that is supported by RSS. Some websites supply a catalog of RSS signals of other various websites. The RSS feed from the originating website is read by an RSS aggregator. It browses and gathers data on the most recent RSS feeds from the internet.

Aggregators take a couple of forms: desktop aggregators which are downloaded programs, and internet aggregators. Downloadable aggregators might ask for a fee prior to issuing them, while online aggregators typically come at no cost. You only have to register an account and you will be ready to make use of their services. Regardless of which type you choose, you have the choice of which RSS feeds to subscribe to, and you can also customize them to suit. More experienced, paid users have more opportunity to customize feeds.

1. Select the RSS aggregator that you would like to work with.

For novices, online aggregators are advised, because they are typically user-friendly.

2. Browse your intended website’s homepage for the presence of the RSS or XML button.

It includes the RSS code that is required for entering into the aggregator. Make a note of this code. You can find a list of websites that support RSS at Syndic8.

3. Now put the code into your aggregator, including the url.

To paste the code, a space is supplied.

You may start studying the RSS data from the website, once you have completed these three simple steps. The latest postings show up when they are published in real-time at the originating site.

RSS and Internet Marketing: The initial concept of RSS originated with Netscape, which aims to furnish a way for users to individualize their private homepages to include link to sites of interest to them, much like bookmarking sites.

The implementation of RSS to online selling was an unpredicted event to RSS technology innovators. Because users are provided the liberty to supplement their aggregators with RSS feeds, those in the market for certain goods and services offered online can currently receive real-time notification. Selling grows more explicit to interested parties and is not a tentative procedure.

Individuals who plan to utilize RSS for marketing their products and services would be advised to connect up with email account suppliers, like Yahoo, MSN, and Google mail; networking websites, like Friendster, FaceBook, and MySpace; and online periodical and TV network sites, like the New York Times and CNN. Minor businesses can additionally investigate networking sites along with private blog sites (e.g. Blogspot) and online sites of groups and associations that would likely utilize their goods or services (e.g. a marine equipment retailer can search for the site of the nearest boating association for potential RSS selling).

Obviously, RSS is a revolution in data management on the internet as a whole, along with web marketing. With its popularity expected to quickly increase among both web users and website proprietors, some improvements in RSS technology are likely to be on their way.

URL Shortener That Does Website Sharing and Tracking

As affiliate marketers, we know that those affiliate referral links can be very long. We also know that we have to market what we are promoting on micro-blogging engines like Twitter, and wherever there is a popular social networking site that has a status update field. Facebook allows status updates. Space is limited, and many of these long URLs, or website domain names, take up all or part of that limited space. I use Bit.ly to shorten my website referral links.

There are many URL shortening services, but with Bit.ly the URL is shorten more than what would occur with other services, plus, the shortened website domain name does not expire. It is your shortened URL to keep forever.

There is more to Bit.ly than just being a service that shortens website domain names. On the bit.ly website, the shortened URL can be shared with Twitter. You just click the "share" button under the link. Along with the shortened URL, a message can posted as well. When you click the "copy" button, the website address goes to the posting field on Bit.ly. I have all my Twitter accounts listed on Bit.ly, so I can select from the pull down menu which Twitter account I want to post my URL and message.

Another cool thing about Bit.ly besides being an awesome URL shortener service, is that I can track number of clicks on all my shortened URLs, and see what countries the clicks are coming from. I can see how many click per country listed. That tell me something important. Are people visiting my websites from Canada, India, English, or mostly from the United States. There is a "info" button under each stored URL on Bit.ly that gives this information in both graphs and text. Such a useful page. I can see what referral links are reaching more people, and therefore adjust my marketing strategies as the case may require.

I spend so much time on Twitter, and now, with this website shortening serving, I can actually see what tweets are in twitterverse relating to any of the websites that have shortened Bit.ly URLs, which I have saved. Now, I know what Twitter users are saying about my referral links, or blogs.

There are tools on Bit.ly that are great additions to this URL shortening service. I like the Bit.ly sidebar. I can visit a website, and pull out the sidebar. The sidebar automatically puts the website name into a short website name, and underneath that, I can post a message to Twitter, Facebook, or Gmail, with the shortened website domain already populated in the posting box. That is so cool.

All affiliate marketers need a URL shortening service in their affiliate marketing toolbox. This will make affiliate life easier, and useful. With Bit.ly you can share, store your URLs, track number and location of clicks, and feed posts to all your Twitter accounts. You may use a different URL shortener, but I will stay with Bit.ly.

Please visit my affliliate marketing blog at [http://kenneth528.blogspot.com].

Who knows, you might find some useful information for your own online business.

Article Source: http://EzineArticles.com/?expert=Ken_Fach

How Do I Make a Blog? (A 3-Step Beginner's Guide to Starting a Blog That Makes Money Online)

Starting a blog is like investing in a prime piece of real estate (only without the actual investment!). You're very wise to consider starting one of your own and despite what you might think, it's extremely easy to do. Here are the three steps you need to take in order to get your own blog up and running even if you're a beginner.
First off, you'll need to decide on what to blog about. Remember that your ultimate goal is to earn a profit off your blog, so make sure you choose a blog topic that you can monetize. In other words, remember that you need to be able to find products or services you can promote or sell on your blog, so pick a topic that lends itself to it.

Next, you'll need to name your blog and register a domain for it. Make sure you pick a title that actually tells your visitors something about your blog. Don't choose an obscure name that means nothing to them because that first impression is crucial. Furthermore, you need to choose a title that they'll be able to remember if they need to come back, so don't pick a title that is ten words long!

Finally, you need to actually build the blog website itself. To do this without having to hire a web designer or buy a pre-built website, simply find a web host that offers 1-click blog installation. It couldn't be simpler and you'll literally have your blog up and running instantly.

Creating a money-making blog should be simple but many people find the process difficult and confusing. If you want to learn how to set up your very own blog for free, sign up for my Make Money Blogging Challenge today!

The Challenge provides step-by-step instructions and ongoing personal support and assistance and is 100% free for a limited time. Sign up and rise to the challenge today!

Click here: http://makemoneybloggingchallenge.com

Article Source: http://EzineArticles.com/?expert=Valerie_M._Edmon

How to Use Your Website to Communicate With Your Customers As Effectively As Possible

A website can be a great way to reach potential customers and give them a clear picture of your products or services. It seems obvious that you would want your site to be as clear and easy to understand as possible and yet, the sheer number of unclear or confusing websites is truly amazing. Here are a few ways that you can ensure that your site will communicate with your customers as effectively as possible.

You want to make sure that your website is easy on the eyes. This means that the colors that you use and the style and size of the lettering must all be easy to read. The last thing you want is for potential customers to click on your site only to turn away because they were unable to read it. Remember that a creative font may look great but they can also make a site look old and unprofessional far more quickly than you may like. Also make sure that you use different sizes of font to draw attention to headlines and other important elements that
can help you get your company's message across quickly.

A picture really does say a thousand words. By using images properly you can end up communicating a lot to your customers without a lot of text that can drive them away. A perfect example of this is a company that wants to showcase its portfolio of work. A larger series of images will help communicate your work and talents more quickly than smaller images will.

A website also needs a design that uses clear direction. By minimizing the number of areas where customers can click and ensuring that the design has a logical flow from one page to the next it can make it much easier for your customers to look for the information they need. A frustrating or confusing web design may make them pass you by in favor of a much more logically designed site.

You want to ensure that your website design uses links and text phrases as effectively as possible so that you get your site noticed by as many people as possible. This will give you the best chance of attracting new clients, something that every business is looking to do.

Good website design should be simple, clear and memorable. If your site seems confusing, hard to look at for any length of time, or does not display your work and your products effectively then paying for website design will simply be money down the drain.

Jeremy Horwitz is a freelance author who writes about Website Design and subjects related to creating Websites. To know more about Jeremy's Ideas please visit http://www.website-design-company.net

Article Source: http://EzineArticles.com/?expert=Jeremy_Horwitz

Build a Website the Right Way - Common Mistakes People Make

From a promotional point of view, there are several different tactics you can use when you build a website. We use a system when we're consulting with a client. Step one, we leverage off whatever we've got. We send any links off our own network to sites that we can do. Step two, we do some form of video marketing.

It's customized each time, but essentially the general steps are take a look at existing resources. If they've already got a website or if they're a franchise, for example, then there are other franchise sites. They have links off the mother ship so to speak. However, let's just take a small independent business. They've had a website up online. They probably have little to no search engine ranking.

One of the most beautiful things when you build a website is local search. It's so huge. If you're a barber shop, write barber and the city name. If you use this naming convention for your domain name then you're laughing. So do it however you want to do it, so that's an advantage.

We take a look at their existing site. We look at the mistakes they make on their website. Big mistakes on the website are generally, one, the banner is too big. Number two is the banner is not named, it's just 1-2-3. jpeg, it's not using the domain name or keywords. They don't have the keywords in the alt tags or whatever it is for that.

But their main thing, and this is important on YouTube and when you do internet radio, search engines are based on text. Write that down. So many people get excited about video and audio, make it and put it up but there's no text to go with it. They don't use their keywords well in their description of the video or the audio.

When we do an interview on radio let's say, we make sure we write an abstract that's a two to four sentence paragraph that has the keywords for the interview but also hopefully keywords related to what we do, which is get more customers. So, 'Today we talk to Joe Blog about how to get more customers using color graphics. Then next week we're going to talk about Joe Blow about how to get more customers using audio files.' Each time that you post it, you get the keywords in there and it's text.

So even though the audio is great and it's a twenty minute interview or even an hour long interview, search engines cannot read that. So many times I see people put content on their site that's just not findable, it's not searchable because it doesn't have a text that linked to it.

A big mistake people make when they build a website is that people put pictures on their site. Say you're at a conference, and you meet some famous person. You want to put a caption underneath the picture, 'X meets y and talks about how to get more customers' in the caption. Even when people do a Google search on images, they'll find you.

The first two steps are obviously leveraging off what resources you've already got. Then you want to look at your own site, do whatever on page optimization you can which would be both SEO and also from a conversion point of view when you're talking about the banners and things like that. Once they're leveraged off what they've got, they're cleaned up so that when the user hits that site they really do start driving some traffic. You're getting some benefit which takes advantage of what is the focus of what we're trying to do here? Why have you got this page up? We're not just building a site for building a site's sake. We want it to generate leads or we want to go straight to the sale, whatever the case may be.

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Article Source: http://EzineArticles.com/?expert=David_Jenyns

Top Reasons to Learn About Building a Website

Do you want to learn about building a website? If so, then the internet can be a very good source of this information. Through the internet, you can learn how to build websites; you can learn how to publish web pages on the World Wide Web; and you can even make money out of them. These are just some of the examples of what the internet can bring you. Now, there are a lot of reasons why you should learn about website creation. Here are some reasons that can start you in website building...

Reason 1 - Websites play a huge role in modern life.
Most people nowadays use computers and the internet often. In fact, it is quite uncommon for some people to let a single day pass without using the internet or a computer. With this huge role, having a website just becomes almost a necessity of modern life. For this reason, more and more people are putting up their sites online. If you are one of those who want to have their own space on the web then learning about building a website can be a useful skill. Instead of hiring someone to build your site for you. You would not have to put up money just so you can have one website. By learning about website creation, you give yourself the best chances of being ahead of others and being in sync with modernity.

Reason 2 - Building a website can be easy.
Building a website is no longer difficult; that is, if you have the right tools or the right knowledge. In the old days, you have to be the geeky techie type of person just to be able to put a web page up online. Now, you can be anyone you want and still be proficient at these skills. There are now tools that can make website creation easier and, not to say, inexpensive. For instance, you can simply download a website building software and create your own web pages in a matter of minutes.

Reason 3 - Website building can become a source of income.
Learning about site building does not just give you the option to build your own webpages; it also gives you the chance to make web creation a career. Yes, you can earn money from it once you already have the necessary skills and expertise. You can start off by learning the basics and by mastering all the necessary web building techniques. Once you feel confident enough, get a few customers who can pay you for your web creation services.

Reason 4 - Learning about website building can give you a high sense of fulfilment.
Learning about building a website is not just useful but it can also give you a high sense of fulfilment and confidence. While a huge number of people use the internet, not everyone is equipped with the skills to build sites. Now, learning about website creation makes you ahead of the bunch, thus making you outshine millions of other people.

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Article Source: http://EzineArticles.com/?expert=Ewen_Chia